Just how bad is the world economy?
Tuesday, December 2nd, 2008We heard recently from Wendy’s Mum that things are very quiet in the shops in Australia at the moment, right at the time that they’re normally buzzing in the run-up to Christmas.
Over this side of the world the sales are already starting which is a really bad sign as it indicates that the shops just aren’t getting the pre-Christmas sales that they’d normally be expecting. What we may may be seeing is the earliest stages of deflation.
Now, you may be thinking that deflation (ie falling prices) is a good thing, after all it has to be better than inflation, hasn’t it? Well, it depends. The problem is that with deflation coming after decades of inflation is that people start to expect prices to fall and therefore hold off on purchases until they really must buy whatever it is they want. Thus, we see house prices falling and some houses sitting no matter how much the owners reduce the prices. Similarly with goods in the shops.
With this situation, factories start to shut down eventually unless they can transform their product into some “must have” item. Clearly that’s not good as the bulk of non-perishable products are never really going to be “must have” items thus people just lose jobs as sales dry up.
The computer market shows that people can adjust to deflatation: by now most people wait to buy another computer until they need one rather than rushing out and buying one before the price goes up (which never happens) and the only rushes are when something becomes a “must have” like the new netbooks. However, the time which would be required for normal products to adjust to deflation would be considerable and that period would be very painful for all concerned. Taking just the car industry as an example, there could be untold thousands unemployed if people decided to delay their next purchase until the price dropped just a little more.
Copyright © 2008 by Arnold Stewart. All rights reserved.
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Copyright © 2008-2010 by Arnold Stewart. All rights reserved.