Financial & Travel Musings

When Internet marketing kicked off some years ago there was very little consideration of marketing local services via the medium and for good reason: there was no easy way to go about it.

Nowadays it’s quite different of course with untold numbers of small enterprises considering that it’s essential to be online. This change came about through the wonders of geotargeting which basically lets search engines present you results that are more local to you than they would ordinarily be.

To do this they need to come at the problem from two directions. First off, there’s you: your IP address (assigned by your Internet provider) gives them your broad location. Secondly, there’s information from the web pages themselves thus you see for example, charlotte dentist being mentioned prominently on the relevant website. That second one isn’t so obvious though as many websites don’t bother to quote a physical address, relying instead on contact pages which also omit this information in many cases and thereby throw away untold numbers of customers.

Of course, there’s the perennial problem in that nobody really knows what search terms people out there will use to find a given business.

Popularity: 3% [?]

Usually it’s football widows that you hear about when the World Cup is on but in our house it’s the other way around and it’s Wendy that’s into football and me that will be getting a little bit neglected over the next few weeks.

Well, perhaps not neglected so much as nagged when we miss some match or other. Despite modern technology making it really easy to record said matches, that’s no good as it just has to be live. Even the time delay feature ain’t a runner: fully live or nothing.

Tonight’s the first big match (America vs England) that she’s missed the first half of so I’m in the dog house at the moment.

Popularity: 2% [?]

Incoming search terms:

• football widowers

One of the biggest mistakes people make in dieting is that they feel that they need to choose between exercise, dieting and diet pills when in fact there’s no reason to make such a choice.

The key thing is to get yourself into better condition. That usually means increasing exercise and improving your diet too but both are difficult to do without some motivation. That’s where diet pills can come in: some of them not only act to reduce your weight directly but also include ingredients that’ll make you feel better thus helping your motivation.

Check out the diet pill reviews and you’ll find a confusing range of products and the ideal one for you isn’t necessarily the most popular one. Think about your own needs before beginning to look for a pill. If your issue that you have too much fat in your diet then one of the fat absorbers may be the way to go short term but with a long term view to reduce the fat content of your diet. If it’s that you don’t get enough exercise then a fat burner will help with that short term but you need to increase your exercise over time too.

Just remember that it’s very rarely ever an either/or choice in these things and combinations will almost always be more effective.

Popularity: 1% [?]