An American adventure with the websites
Actually, for SEO reasons we wouldn’t want to be going quite as far west as cowboy country but you get the idea… we’re a-headin’ west.
Some years back we ended up moving all our sites from an American hosting service to a British one to help our SEO efforts. It helped a LOT in that we ended up with THIRTY times the traffic on the sites as we had when they were living in America.
Move on a few years, and the sites have grown somewhat and have quite a global reach with customers ranging from New York to Shanghai. It therefore seems appropriate that we move the hosting of the sites onto a more global basis too as the customers of our customers are drawn from an equally global audience these days and, of course, it’ll help us in acquiring more customers as well not to mention somewhat more combined traffic for the sites.
The current venture is something of an adventure as we don’t know just how much the traffic increase will be. We’ll not lose any traffic as we’re retaining the original sites on British hosts, but the question is just how much traffic we’ll pick up on the American host?
Currently our thinking is that it should, in due course, at least match the traffic on the British sites. Why? Well, although the initial interest from Americans might be relatively low, there are around five times the number of Americans and Canadians as there are Brits and Irish so we only need an interest level in America around 1/5th that in the UK to double the overall traffic.
It’s going to take us a while to get there as some of the sites are quite large and complex but the expansion programme (or should I now say program?) over the past year as we added other European countries into the fold was very encouraging and I’m hoping that we’ll be able to do at least as well in America.
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Copyright © 2008-2010 by Arnold Stewart. All rights reserved.