Financial & Travel Musings

One of the advantages of doing a marketing MBA is that you become immune to many of the marketing images that we all come across in every day life.

Why that’s so isn’t entirely clear but seems to be related to knowing how the marketing is supposed to work, how it’s designed and so on.

An interesting effect nonetheless.

Popularity: 4% [?]

When you’ve been with someone for a while you tend to run out of the easy gift ideas.

It’s not that you’re not considering what to get her now and again but unique gift ideas for her are harder and harder to come by. Maybe you’ve had the idea to buy a linked series of items over a few years but it’s easy to run off the end of those or even to get bored with the predictability of them after a couple of years.

The best plan obviously is to think about gifts well in advance of when you’re going to hand them over. Thus, you could start looking actively for Christmas gifts once the summer is over, and three or four months ahead of her birthday, anniversary, etc. Put as much thought into it as you can. Has she picked up a new interest in the last year? Buy something related to that then. Has she mentioned anything more than once? (it nearly always needs mentioned more than once, doesn’t it?)

Unique to her is best if you can manage it. Something that takes account of her interests and what she’s like.

Popularity: 7% [?]

Incoming search terms:

• gifts for the love of your life
• gifts for the love of your lifr

The big problem with cosmetic treatments is that there is pretty much no correlation between what a product costs and how effective it might be.

Therefore, one viable strategy when you’re looking at, say, wrinkle creams is to simply buy the cheapest one. If it works, great. If it doesn’t, then you haven’t wasted a fortune and can move on to the next one.

It mightn’t suit the marketing people, but it’s quite viable in many products of this nature.

Popularity: 2% [?]