Financial & Travel Musings

You’d think by now that we’ve have developed a more elegant way of putting such a fundamental concept across but many websites still continue to stick with click here as their call to action.

They don’t have to do that though and usually it’s much more effective to put a meaningful phrase in the “click here” link but seemingly they can’t be bothered to put that extra little bit of effort into their marketing. That’s a shame really as search engines generally look at the information within the link and “click here” doesn’t give them anything to work with.

Obviously it’s not always possible to put a truly meaningful phrase in the link but, usually, it is.

Popularity: 1% [?]

The really puzzling thing about acne treatments is that pretty much all of them are basically just creams to cover up and, hopefully, get rid of the spots in due course. Acne is actually down to the hormones pulsing through teenagers: it’s far more than just the visible spots.

Thus something like acnepril seems long overdue.

Whether it works for you is something that you’ll only find out by trying it out as it comes under the heading of cosmetic treatments rather than medical ones so hasn’t been fully tested (though the ingredients seem fine).

Popularity: 1% [?]

Between one thing and another I ended up becoming something of an expert on the in-house document management system over a number of years.

Are they worth doing though? Well, at the outset I’d have said that it was a definite “no”. After all, there’s quite a bit of work to be done before you get any benefit from such a system. Whilst it’s clearly a good idea to be able to find things and certainly handy to be able to pull up the documents onscreen rather than hunting through a whole bunch of files to find something, there’s quite an effort to go through before you reach that stage. For one thing, it takes time to enter a document into the system with a minute or two to scan documents and adding all the meta-information in the form of dates, titles, keywords and so on.

Moreover there’s the problem that you don’t get any of the advantages for a few months (how long the delay is depends on your business) so you’re plugging away for ages before you can really see why. Sure, you could process all the historical documents and get the advantages sooner but few people have the time, money or inclination to do that.

Once you get over that hump you soon wonder how you did without the system. The only problem then is that it becomes increasingly difficult to find documents that predate the system which for many means a period of a few months more ’til those historical documents cease to be quite so relevant.

So, very worthwhile doing but put some thought into how you’ll motivate staff to enter details for the several months it takes before the system becomes one of those “can’t do without it” systems.

Popularity: 2% [?]