Financial & Travel Musings

You’d think by now that we’ve have developed a more elegant way of putting such a fundamental concept across but many websites still continue to stick with click here as their call to action.

They don’t have to do that though and usually it’s much more effective to put a meaningful phrase in the “click here” link but seemingly they can’t be bothered to put that extra little bit of effort into their marketing. That’s a shame really as search engines generally look at the information within the link and “click here” doesn’t give them anything to work with.

Obviously it’s not always possible to put a truly meaningful phrase in the link but, usually, it is.

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When Internet marketing kicked off some years ago there was very little consideration of marketing local services via the medium and for good reason: there was no easy way to go about it.

Nowadays it’s quite different of course with untold numbers of small enterprises considering that it’s essential to be online. This change came about through the wonders of geotargeting which basically lets search engines present you results that are more local to you than they would ordinarily be.

To do this they need to come at the problem from two directions. First off, there’s you: your IP address (assigned by your Internet provider) gives them your broad location. Secondly, there’s information from the web pages themselves thus you see for example, charlotte dentist being mentioned prominently on the relevant website. That second one isn’t so obvious though as many websites don’t bother to quote a physical address, relying instead on contact pages which also omit this information in many cases and thereby throw away untold numbers of customers.

Of course, there’s the perennial problem in that nobody really knows what search terms people out there will use to find a given business.

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You might think that you’d need to employ some highly paid computer consultant to soup up your online profile but these days that’s simply not the case.

For one thing you need to remember that a consultant may well come with a wealth of experience behind them but on the other hand they’re only “yours” for a fairly short period of time. The DIY approach means that you get to gain experience with an seo tool yourself. Sounds complicated? Sure, it sounds complicated but that doesn’t mean that it is complicated as many of these tools are very, very easy to use.

Where you’ll generally need to sit back and do some thinking is with the results of these tools running over your site. That said, even here it’s a lot easier than it used to be and definitely isn’t something to be scared of.

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