Do collect all those cute give-aways at trade shows too?
I’ll have to confess that I’m one of those people who pretty much strip the stands at trade shows of all the especially cute little give-aways that they have.
You’d think that I’d long since have overdosed on promotional pens but surprisingly there are still cute ones around. I pity one company that I went to last year though as they’d made their pens just too cute and just about everyone was collecting those ones which was just a pure cost to that company as I’ve no idea what they do and there’s neither a phone number not website address on the pen so I can’t even find out.
That’s, of course, the problem with give-aways: people who have no interest in your products will collect them if they’re unusual enough. That’s presumably why you no longer see the stress balls out these days as they’re 1) relatively expensive as give-aways 2) great freebie gifts for your kids and 3) the ink rubs off them pretty quickly so their value as a promotional item is extremely limited.
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