Does DIY give you the necessary quality for printing?
Over the last 10 years we’ve all become very much DIY printers for all kinds of things that would previously have been the exclusive province of professional printers, but should DIY always be the only option that’s considered?
It’s certainly true that the software available these days is right up there with that which professional printers would use in pretty much every circumstance. The home-use page setting software of today is way beyond the capabilities of the professional page setting software of a few years back and most word processors are pretty much up to that standard too these days. Moreover, there’s the major plus point that doing it yourself means that the page looks just like you want it to ie there’s none of the interpretation that professionals apply to your ideas.
However, when you print it out it’s a whole different matter. Everything from business cards to wedding invitations is turned out on home printers these days and usually on inappropriately light card and with none of the embossing that gives such things the appropriate level of impressiveness. Usually that printing choice is down to a combination of perceived cost and perceived speed but neither really stand up. For reasonable volume there’s little difference in the cost since your own printer ink is pretty expensive and moreover you’re getting better quality printing, paper and potentially embossing too for the price. Whilst it’s true that you’re never going to get the stuff back in your hand immediately if you use a printer, for the likes of business and invitation cards the day or two delay is hardly going to be an issue, is it?
At the very least you should consider professional printing for specialty printing jobs.
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