Is insurance bought or sold?
The problem with insurance is that although we all know that we need it, we generally don’t want to think about it.
Thus we have loads of insurance advertising that’s there not so much to actually sell you insurance but to remind you that you need it. Which goes some way to explaining some of the truly peculiar insurance advertising that sometimes gets put out.
What is a hassle though is that the different terms used by the various insurance companies makes choosing between them a whole lot more difficult than it really needs to be. And those terms change over time too. For instance, our current house insurance company broke ranks with the standard £50 excess on claims and took it up to £450 (rather quietly as is the way with downgrades in the terms) which makes what was previously an excellent policy an also-ran one and therefore I’ll be shopping around come the renewal date.
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