It doesn’t matter where I host my website, does it?
You wouldn’t think so but in fact it makes a BIG difference.
For example, when I move my websites from hosting in America to hosting in the UK, the traffic within a few weeks the traffic was THIRTY times what it had been before. That’s with no change in the websites and no promotion running ie the only change was the hosting location.
The magnitude of the effect will depend on the content of your website, what promotion you’ve ran on it and how it’s written but it will be noticeable when you move your hosting to/from where your main target audience lives. It’s not always obvious where your site actually is hosted; an easy way to check it is to run www.whois.sc/yourdomainname.com and scroll down to IP location.
Given the potential magnitude of the difference it can make, it’s well worthwhile running the above check as it’ll only take you a few minutes.
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