Promoting new hotel images
Trying to change the perception of a hotel chain is fraut with dangers. For one thing, unless the number of customers is extremely low, you obviously don’t want to lose any of the existing customer base.
Even upgrading facilities is something best not taken too lightly. Surely not? If it’s an upgrade that doesn’t affect the price that you need to charge, then go for it. The problem is that almost all upgrades do affect the pricing structure. For instance, one really successful little restaurant chain that we generally aimed for ourselves is in the process of a major facelift. I stress “facelift” becase the offerings haven’t changed dramatically though the naming of the items on the menu has taken a distinct lurch upmarket which has been accompanied by a doubling to trebling of all prices on the menu. Net effect is that a restaurant that used to be packed pretty much all the time now has very few people eating there.
So, it’s with some tripidation that I see the hotel reservation promo over at Econolodge to accompany their new look. Still, at least they’ve heaps of market research muscle behind them so it should go really well for them.
Popularity: 26% [?]
