Searching for local services on the Internet
When Internet marketing kicked off some years ago there was very little consideration of marketing local services via the medium and for good reason: there was no easy way to go about it.
Nowadays it’s quite different of course with untold numbers of small enterprises considering that it’s essential to be online. This change came about through the wonders of geotargeting which basically lets search engines present you results that are more local to you than they would ordinarily be.
To do this they need to come at the problem from two directions. First off, there’s you: your IP address (assigned by your Internet provider) gives them your broad location. Secondly, there’s information from the web pages themselves thus you see for example, charlotte dentist being mentioned prominently on the relevant website. That second one isn’t so obvious though as many websites don’t bother to quote a physical address, relying instead on contact pages which also omit this information in many cases and thereby throw away untold numbers of customers.
Of course, there’s the perennial problem in that nobody really knows what search terms people out there will use to find a given business.
Copyright © 2008 by Arnold Stewart. All rights reserved.Popularity: 3% [?]
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Copyright © 2008-2010 by Arnold Stewart. All rights reserved.